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Discover this modern, layered and liveable Dallas home designed by Pulp Design Studios

29 January 2024
Project Inspiration

Co-founded in 2007 by interior designers Beth Dotolo and Carolina V. Gentry, Pulp Design Studios is an iconic force to be reckoned with in the world of interiors, and the firm brings a sense of adventure to the business of design.

With a forward-thinking approach to both commerce and creativity, Pulp has established a unique viewpoint that combines luxury design with a flair for the unexpected. With studios in Seattle, Dallas, and Los Angeles, the Pulp team works with residential and commercial clients across the country, helping them define a personal style and transforming interiors into spaces that are brag-worthy and innovative.

We caught up with the Pulp Design Studios team to discuss their latest residential project in Dallas, Texas, which saw a relocating New York family needing their very first single-family home after years of apartment living.

Project Overview

Designer: Pulp Design Studios

Photographer: Cody Ulrich

Project: Preston Hollow Modern Farmhouse

Location: Dallas

Project Overview / What was the project brief?

This transplanted New York family needed their very first single-family home after years of apartment living. We wanted to be sure it had everything they wanted - and more. The house has a very modern design that offers a new twist on farmhouse chic. Floor-to-ceiling windows and doors let in beautiful natural light. This family loves to entertain and welcome family and friends, so we made sure that the spaces effortlessly flow throughout the indoor and outdoor areas. And we wanted to perfectly blend vintage looks with modern style.

What Gabriel Scott items did you specify for this project & why?

We selected the Luna 2-Tier chandelier. The beams in the ceiling and those stunning wood floors give that farmhouse chic style. So to balance that and give a more contemporary look, we selected this very modern fixture. The linear design complements the straight lines of the beams and the island, while the glass discs and bubbles have a great vintage vibe.

Did you customize these pieces to work with the project? If so, how?

We customized the way the pieces hang so they would provide the perfect amount of task lighting on the island and work space.

What do you look for in furniture when specifying for a project?

We always look for high-quality pieces that will not only look stunning, but will function perfectly for the family that lives in the home. We always want to combine luxury design with a flair for the unexpected.

How do you use lighting to elevate the spaces you design?

We love lighting that makes a statement, that is almost like a work of art. Of course, it must be functional and provide that perfect amount of light in the space. But we also want people to gasp as they walk into the room, to give them that sense of drama and style. The right light fixture can definitely do that.

What was your favorite part of designing this project?

We love the open-plan space of the living room and kitchen. Our clients love to entertain with lots of friends and family, and this is a gorgeous and show-stopping place for them to gather and celebrate.


About Pulp Design Studios

Always ahead of the curve, Pulp Design Studios expertly encompasses the realms of interiors, property development, media, retail, product design, and industry influencing. The company’s newest division, Pulp Properties, has expanded the brand into real estate development and the experiential hospitality market, including a multi-unit commercial space in Dallas, and a midcentury modern vacation rental in Palm Springs

Pulp also has an extensive fabric collection with S. Harris, they create and sell their own bespoke Pulp products on their website, produce an in-house magazine titled ICON, and they partner with companies across the globe as spokespeople and ambassadors.

Published in and recognized by top-tier publications like Architectural Digest, Elle Decor, Traditional Home, Luxe, Vanity Fair, and New York Times Magazine, Pulp is respected for their design sensibilities and professionalism by the design industry as well as their clients.

Pulp’s team is also committed to giving back, supporting the Kips Bay Boys & Girls Club through their turn at the Kips Bay Dallas Showhouse, as well as longtime support for Dwell with Dignity and many other Seattle- and Dallas-based charities.

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