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Welles Reimagined New York Launch Party

06 September 2022

Panel Talk: Customization in Design

It's funny to think that we once believed homogenous interiors across a business's various outposts communicated a unified vision; whether you walked into a branch in Stockholm or Hong Kong, London or New York, consistent design was shorthand for 'You know us, you know what we do, you can trust us.' Now we eye global uniformity with suspicion. 'Where's the personality? How is the locale reflected?' goes today's internal dialogue. The design community, however, is responding - not just with a made-to-measure approach - but with more strident customization offers.

As part of Gabriel Scott’s 10th anniversary, six international designers have reimagined the Welles Chandelier and come up with their own interpretations. To celebrate these six new lighting designs being formally added to Gabriel Scott’s collection we hosted a launch event in our New York showroom, where design writer Elissaveta M. Brandon was joined by three of the designers and Scott Richler to explore who or what is driving the greater demand for customization in design.

A big thank you to everyone who came to celebrate with us and made it so special! And a special thank you to our amazing panel who made it such an inspiring evening.

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Meet the panel

Elissaveta M. Brandon

Elissaveta M. Brandon is a design writer based in NYC. She is currently a contributing writer at Fast Company, where she writes about sustainability and innovation. Her work has also appeared in The Atlantic, CNN, The Smithsonian, Architectural Digest, and others.

Michelle Gerson

New York designer Michelle Gerson creates modern, eclectic interiors through combining luxurious furnishings designed for the eye and built for comfort with deco and mid-century elements.

David Rockwell

David Rockwell is the Founder and President of interdisciplinary global design firm Rockwell Group, founded in 1984. The 250-person award winning, architecture and design practice is based in New York City, with satellite offices in Madrid and Los Angeles.

Alessandro Munge

Based in Toronto, Canada, Studio Munge is the fresh iteration of Italian designer Alessandro Munge’s 20 years’ experience creating extraordinary, award-winning interiors.

Scott Richler

Scott Richler is the founder and creative director of Gabriel Scott, founded in Montreal, Canada, in 2012. The contemporary lighting and furniture studio was established in an effort to blend Scott’s design experience developed over many years working in architecture, fashion and bespoke furniture.

New York Showroom:

372 Broome Street, New York, NY 10013

Come and visit us to explore the new Welles Reimagined collection! Get in touch with our New York sales team.

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